AI Insights · Timothy · January 2024
Top 5 Fashion Games on iOS in Africa Q4 2023
Discover the performance trends of the top 5 fashion games on iOS in Africa during Q4 2023, including download rates, revenue, and active user metrics.
The fourth quarter of 2023 has been an eventful period for fashion games on the iOS platform in Africa. Here, we delve into the performance of the top 5 fashion game applications, based on data from Sensor Tower.
Project Makeover maintained a strong presence with notable fluctuations in its metrics. Weekly revenue peaked at approximately $6.3K in the final week of December. Downloads saw a significant spike mid-quarter, reaching around 15.2K in the week of October 9, before stabilizing to around 6.4K by the end of December. Active users remained robust, with a peak of around 59.7K in mid-October and a slight dip to approximately 52.8K by the end of the quarter.
Merge Studio: Fashion Makeover had a varied performance. Revenue saw a high of $252 in early December. Downloads showed a remarkable increase towards the end of the quarter, peaking at about 8K in mid-December. Active users also experienced a significant rise, reaching about 32.1K in early December and maintaining a stable figure around 30K by the end of the month.
Makeup Stylist -DIY Salon game exhibited steady growth in several metrics. Weekly revenue was relatively stable, with a peak of $86 in the last week of October. Downloads consistently grew throughout the quarter, peaking at around 3K in the final week of December. Active users also saw a gradual increase, ending the quarter at approximately 20.7K.
Super Stylist Fashion Makeover showed a positive trend in revenue, peaking at $284 in the last week of December. Downloads fluctuated but saw a significant rise in December, reaching about 4.7K in mid-December. Active users also climbed steadily, peaking at around 24.3K in the same period.
Finally, Love Paradise - Merge Makeover maintained a consistent performance. Revenue peaked at $147 in early October. Downloads remained stable with a slight increase towards the end of the quarter, peaking at around 1.6K in the last week of December. Active users showed a steady climb, reaching approximately 8.1K by the end of December.
For more detailed insights and data, visit Sensor Tower.
